يشهد المجال الإعلامي اليوم تحولًا نوعيًا بفضل تطور تقنيات الذكاء الاصطناعي، التي باتت تشكّل أداة محورية في إنتاج محتوى متنوع ومؤثر، والمساهمة في كشف الأخبار الزائفة ومكافحة التضليل الإعلامي، عبر ما توفره من حلول ذكية للصحفيين تساعدهم في رفع جودة الرسالة الإعلامية وتعزيز حضورها لدى الجمهور
في هذا الإطار، تعمل الجمعية السورية للذكاء الاصطناعي وريادة الأعمال، وفق ما أوضح رئيس مجلس إدارتها أحمد المنجد، على دعم وتمكين طلاب كلية الإعلام بجامعة دمشق بمهارات تقنية متقدمة تتماشى مع متطلبات العصر الإعلامي الرقمي، وجاء ذلك خلال فعالية نظمتها الجمعية لطلاب السنة الأولى في الكلية، تضمنت تكريم الطلاب الأوائل والمتميزين، إلى جانب تعريف نحو 150 طالبًا وطالبة بأقسام الكلية واختصاصاتها، من خلال عرض تجارب خريجين وطلاب من السنوات العليا حول طبيعة كل اختصاص ومجالات عمله
أشار المنجد إلى أن الفعالية ركزت على إبراز دور الذكاء الاصطناعي في تطوير الممارسة الإعلامية، وكيفية توظيفه في تحليل كميات ضخمة من البيانات لاستخلاص المعلومات والرؤى العميقة، إضافة إلى استخدامه في إنتاج محتوى إخباري متنوع ومبتكر، كما بيّن أن الجمعية تسعى إلى نشر الوعي بأهمية هذه التقنيات، وتوفير الاستشارات البحثية والبرامج التدريبية المتخصصة بالتعاون مع الجهات الحكومية، بما يعزز التواصل بين الخبراء والمتخصصين في هذا المجال داخل سوريا وخارجها
وأضاف رئيس مجلس الإدارة أن الجمعية تعتزم إطلاق سلسلة من الفعاليات المستقبلية في مختلف الجامعات السورية، تهدف إلى دمج مفاهيم الذكاء الاصطناعي في العملية التعليمية منذ المراحل الأولى للدراسة الجامعية، وذلك لربط التعليم الأكاديمي بالتطورات التقنية المتسارعة وباحتياجات سوق العمل
وخلال الفعالية، شددت كل من زينب محمد من قسم الصحافة والنشر وفرح رواس من قسم العلاقات العامة والإعلان على أهمية تعريف الطلاب بطبيعة اختصاصاتهم المستقبلية، وضرورة توظيف الذكاء الاصطناعي والتكنولوجيا الحديثة في إنتاج محتوى إعلامي نوعي ومؤثر، يعكس خصوصية كل تخصص
كما عبّر عدد من الطلاب عن تقديرهم لأهمية هذه المبادرة التي أتاحت لهم فهمًا أعمق للسنوات الاختصاصية في الكلية، وأكدوا أهمية اكتساب مهارات الذكاء الاصطناعي في مجال الإعلام، ولا سيما في مواجهة ظاهرة الأخبار المضللة والإعلام المزيف، عبر أدوات وتقنيات قادرة على تحليل المحتوى والتحقق من صحة المعلومات
وتُعد الجمعية السورية للذكاء الاصطناعي وريادة الأعمال أول جمعية من نوعها في سوريا، تعمل على تعزيز ثقافة الذكاء الاصطناعي في المجتمع السوري وتشجيع استخدام تطبيقاته في مختلف المجالات العلمية والإعلامية والتنموية، بما يسهم في بناء جيل جديد قادر على مواكبة التحول الرقمي العالمي
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